Simplifying Skincare

Have you been rubbing product after product on your face and not seeing results? Has popular media convinced you that only way to have good healthy skin is by following something akin to the 10-step Korean skincare routine? If that is the case, we're here to tell you that skincare doesn't need to be that complicated. 


We've broken skincare down into 4 key steps: cleanse, treat, moisturise and protect and we've organised our store according to these steps to make it easier for you to shop. You'll find more guidance on what is and isn't right for you on the page itself and if you're still unsure, our dedicated team of consultants will be more than happy to help you build a skin care routine from scratch - free of charge. 

Kitu Cream
Kitu Night Cream
Kitu Day Cream
Kitu Bottle

Our Formulating Standards

Our product's are gentle and respect the integrity of your skin's barrier

Substandard products damage your skin and impair its ability to keep water and nutrients in and harmful chemicals and bacteria out. Skin becomes unhealthy and sensitised and ages prematurely.

We don't take shortcuts and formulate with integrity

Our formulations are free from fillers, formaldehyde, drying alcohol and several other skin damaging ingredients. We believe in bringing you only the best, and the results speak for themselves.

We only create products your skin really needs

Skincare isn't fast fashion but most brands have begun to treat it as such, launching product after product that it's hard to tell the difference between, only to be able to sell you more than you really need. But we want to be more responsible because we care about both, your skin, and the environment. 

Founder's Note

I was a cystic acne patient for 7 years. I visited several doctors, underwent several courses of antibiotics, and tried many topical treatments. I even had a brief stint with Accutane, but swiftly abandoned it due to intolerable side-effects: muscle pain, fatigue, and depression.


In an attempt to cure my acne, I looked to science and began researching extensively. I realised that I had had it all wrong. Traditional thinking dictates that acneic skin needs strong treatments and most acne products on the market are harsh and damage skin, making it more susceptible to acne in the long run.


Not only did I cure my acne, I also learned an extensive amount about skincare, including how difficult it was to really understand what worked and what didn't and that basic information related to skincare that everyone should know wasn't available. I was also acutely aware that Pakistan lacked reliable skincare at affordable prices, especially for people with problematic skin types, and initially I launched AccuFix Cosmetics with the hope of helping others like myself and have created a range that aims to do just that. Over time however, my focus has also shifted towards the concept of simplifying skincare, making it more accessible, and easily understandable, so more people are better able to care for their skin. We're working on building everything from the ground up to reflect this concept - don't worry we're keeping all our products. :D


Given this history, we are committed to “The AccuFix Difference”, to creating effective skincare solutions for problematic skin types, and to building a brand that you can trust. We work with the mission of helping you solve your skin-related problems, and if we don't have what you need, we'll even recommend products from other brands - we'll do whatever it takes to get the job done. 

Yasmeen Naseer