Simplifying Skin Care

Have you been bleeding money on ten-step skincare routines without seeing results? It doesn't have to be that way. Skincare doesn't need to be complicated or break the bank to work.

We've broken skincare down into 4 key steps: cleanse, treat, moisturise and protect and have organised our store accordingly to make it easier for you to shop. We also invest heavily in R&D and quality to ensure that you get well formulated, non-toxic, highly effective products that give you visible results.

We also believe that to have good skin you need to be well educated in skincare and we've made it our priority to create the necessary content on our website and social media pages. If you're still unsure, we also have a dedicated team of consultants who will be more than happy to help you build a skin care routine from scratch - free of charge.

Our Formulating Standards

Our product's are gentle and respect the integrity of your skin's barrier

Substandard products damage your skin and impair its ability to keep water and nutrients in and harmful chemicals and bacteria out. Skin becomes unhealthy and sensitised and ages prematurely.

We don't take shortcuts and formulate with integrity

Our formulations are free from fillers, formaldehyde, drying alcohol and several other skin damaging ingredients. We believe in bringing you only the best, and the results speak for themselves.

We only create products your skin really needs

Skincare isn't fast fashion but most brands have begun to treat it as such. They launch product after product only to be able to sell you more than you really need. We want to be more responsible because we care about both, your skin, and the environment.

Founder's Note Anchor

Founder's Note

I had cystic acne for 7 years. I visited several doctors and tried many oral medicines and topical treatments. I even tried isotretinoin but quickly left it because of its horrible side effects: severe muscle pain, fatigue, and depression.

A chance encounter helped me realise the impact that everyday skincare could have on my skin and I began my own research around what causes acne and how to treat it. We're usually told that acne requires aggressive treatment and most acne products are formulated with this philosophy in mind. This does more harm than good however, and I cleared my skin up using gentle products in a minimal routine with only 4 key steps: cleanser, treatment, moisturiser and protection. I've attached my own before and after images below.

Aware that Pakistan lacked reliable skincare at affordable prices, especially for people with problematic skin like mine, I launched AccuFix Cosmetics hoping to help others like myself. Here at AccuFix we're committed to creating effective skincare products for problematic skin types. I ensure that no formula that we make hits the market without being tested on my own skin first so we can truly build a brand that we can vouch for with confidence and that you can trust.

Yasmeen Naseer

Read The Full Founding Story