Vitamin C Serum with 10% SAP

Here's a quick and dirty guide on how to use our Vitamin C Serum the right way, for best results and an unmatched glow.

• Cleanse: Start with a clean face. Use a mild face wash/cleanser to ensure all dirt and makeup are removed. We recommend our Hydrating Gentle Daily Cleanser - this is suitable for all skin types.
• Apply the Serum: Apply a few drops of our Vitamin C Serum while your skin is still damp right after cleansing.
• Moisturise: Follow up with a suitable moisturizer. We recommend our Creme B3-B5-E with 4% niacinamide, a lightweight and hydrating moisturizer formulated to complement our Vitamin C Serum. When used together the duo result in visibly improved skin tone and texture.
• Sunscreen: Always end your morning skincare routine with a broad-spectrum sunscreen like our Ultimate Sunscreen.
• Vitamin C Serum can be used in both your morning and nighttime skincare routine. We especially recommend using it in the morning under sunscreen, to benefit from the enhanced protection it offers against UV and pollution.
• Avoid using Vitamin C Serum in conjunction with products containing copper or benzoyl peroxide.

• 10% Sodium Ascorbyl Phosphate (SAP): A stable and easily absorbed form of Vitamin C, known for its anti-acne properties, antioxidant protection, and suitability for sensitive skin.
• Allantoin: Renowned for its soothing and anti-irritant properties, it aids in skin softness and moisture retention
• Hyaluronic Acid: A hydration powerhouse that binds and retains water, for plumper, more hydrated skin.

Aqua, sodium ascorbyl phosphate, glycerin, dimethyl isosorbide, allantoin, phenoxyethanol, ethylhexylglycerin, lactic acid, sodium hyaluronate, disodium EDTA

Vitamin C serum is a powerhouse face serum designed to enhance your facial skin's overall health and appearance. It provides a potent dose of antioxidants that safeguard the skin against environmental pollutants and ultraviolet (UV) damage, which can accelerate skin aging. Making Vitamin C Serum a staple in your skin care routine brightens the complexion, giving it a radiant and more even tone and also helps reduce the visibility of dark spots and acne scars over time.

Sodium Ascorbyl Phosphate (SAP) is a stable and gentle derivative of Vitamin C used in skincare formulations. Its stability is crucial, ensuring that the Vitamin C remains effective over time without rapid degradation upon exposure to light and air. SAP is suitable for sensitive skin types, as it minimizes potential irritation that can occur with other Vitamin C variants. In skincare, SAP acts as an anti-aging agent, helps in managing acne and breakouts, and contributes to a more uniform skin tone by addressing hyperpigmentation and uneven texture.

Here are the key points to bear in mind about how SAP compares with pure vitamin C, or ascorbic acid:

• Enhanced Stability: Unlike pure ascorbic acid, which degrades rapidly when exposed to light, air, and temperature, SAP boasts significantly enhanced stability. This ensures that you’re benefiting from a brightening serum with a longer shelf life and sustained effectiveness every time you use it.
• Anti-acne Properties: Beyond its brightening benefits, SAP also has anti-acne benefits that aren’t shared by other forms of vitamin C, including ascorbic acid.
• Also Offers The Benefits Of Other Forms Of Vitamin C: Just like other vitamin C derivatives, SAP equips the skin with antioxidant protection against free radicals, helping to protect the skin from environmental aggressors like UV and pollution. It also brightens the skin, improves skin tone and helps minimize pore size and increase skin firmness by promoting collagen production. 
• Suits Sensitive Skin: L-ascorbic acid, the pure form of vitamin C, needs to be in a low pH formula (below 3.5) to penetrate the skin's barrier. This pH level might irritate the skin. Higher concentrations (like 15-20%) can increase the efficacy of ascorbic acid, but also increase the risk of skin irritation. So while ascorbic acid is usually too harsh, especially at high concentrations, and for individuals with sensitive skin, SAP is usually well-received, even by those with sensitive skin types, making this serum suitable for everyone.

Given the above, while ascorbic acid has its merits, SAP offers distinct advantages, especially for sensitive and acne-prone skin. Our serum harnesses 10% SAP, which is stable and bioavailable and allows users to experience the benefits of vitamin C with a longer shelf life and reduced potential for irritation.

Vitamin C is a powerful antioxidant that helps to neutralise free radicals, which are known to contribute to skin discoloration. Vitamin C also helps to inhibit the production of melanin, the pigment responsible for dark spots, thereby helping to fade existing spots and preventing new ones from forming. These features make vitamin C one of the most powerful ingredients for encouraging a brighter, more even skin tone.

Vitamin C is able to stimulate the production of collagen, a key structural protein that helps maintain skin firmness and elasticity. By boosting collagen levels, Vitamin C helps to diminish the appearance of fine lines, wrinkles, and enlarged pores, resulting in a more refined and even skin texture.

Vitamin C's antioxidant properties also help to neutralize free radicals, which can damage skin cells and contribute to an uneven texture. Regular use of Vitamin C Serum can thus lead to visibly smoother and more youthful-looking skin, making Vitamin C Serum a valuable supplement to any skincare routine aimed at improving skin texture.

Vitamin C serum, particularly with Sodium Ascorbyl Phosphate (SAP), can be beneficial for individuals dealing with acne. SAP is known for its antimicrobial properties, and has research backing its ability to reduce acne lesions by inhibiting the growth of acne-causing bacteria and regulating sebum production. This action helps prevent new breakouts without over-drying the skin, making SAP an effective and gentle option for acne-prone skin.

While SAP shows promising results in acne treatment, the research on other Vitamin C variants is less conclusive compared to SAP. They may offer antioxidant and anti-inflammatory benefits, which are beneficial for skin health in general, but SAP stands out due to its direct impact on acne-causing factors and its suitability for sensitive skin.

While Vitamin C serum with SAP is not a cure-all for acne, and it's still essential to use ingredients like salicylic acid in conjunction with it if you do have the condition, its inclusion in skincare regimens can nevertheless provide noticeable improvements in skin clarity and health. For optimal results, it's recommended to use the serum consistently as part of a comprehensive skincare routine tailored to acne-prone skin.

Vitamin C Serum is highly effective in treating skin affected by sun damage due to its potent antioxidant properties, ability to fight free radical damage and stimulate collagen production. When skin is exposed to UV radiation, free radicals are generated, causing oxidative stress and damage to skin cells. Vitamin C acts as an antioxidant, neutralising these free radicals and reducing the oxidative damage caused by sun exposure.

Vitamin C also plays a crucial role in collagen synthesis, which is essential for maintaining skin elasticity and firmness. By promoting collagen production, Vitamin C helps repair and rebuild damaged skin, diminishing the appearance of fine lines and wrinkles.

Lastly, vitamin C helps inhibit melanin production. This can help fade hyperpigmentation and even out an uneven skin tone caused by sun damage.

All in all, regular use of Vitamin C Serum can thus significantly improve the overall health and appearance of sun-damaged skin, leading to a brighter, more youthful complexion.

Vitamin C Serum is suitable for a wide range of individuals seeking to improve their skin health and appearance. It is particularly beneficial for those looking to address concerns such as dullness, uneven skin tone, fine lines, and wrinkles. People with sun-damaged skin can also benefit greatly from Vitamin C Serum due to its potent antioxidant properties, which help to neutralize free radicals and protect against UV damage.

Individuals with hyperpigmentation issues, such as dark spots or acne scars, can also benefit from the brightening effects of vitamin C, as it inhibits melanin production and promotes a more even complexion.

Our Vitamin C Serum, which is formulated with 10% SAP, is suitable for all skin types, including sensitive skin, as it is generally well-tolerated and can help soothe irritation. Overall, anyone looking to achieve brighter, more youthful-looking skin and protect against environmental stressors can incorporate our Vitamin C Serum into their daily skincare routine.

Vitamin C is generally safe for daily use. However, some individuals with sensitive skin may experience irritation or redness, when using high concentrations of some variants of vitamin C such as ascorbic acid. This is why we've opted to use sodium ascorbyl phosphate in our Vitamin C Serum instead. As a general rule however, it's always advisable to patch test a new product before making it a regular part of your skincare routine.

You should generally use Vitamin C Serum before applying moisturizer. This allows the serum to come into direct contact with your skin, and be better absorbed.

However, if you find that using Vitamin C Serum before moisturizer causes irritation or dryness, you can try applying moisturizer first and then layering the serum on top. Ultimately, it's essential to listen to your skin's needs and adjust your skincare routine accordingly.

Vitamin C serum can be applied either in the morning or at night, depending on personal preference and skin tolerance. Morning application is often recommended to leverage Vitamin C's protective properties against daytime environmental aggressors like pollution and sunlight. When used in conjunction with sunscreen, it can provide an additional layer of defense against UV rays, while applying Vitamin C serum at night supports the skin's natural repair process during sleep.

Selecting the right Vitamin C serum involves considering several factors to ensure it meets your skin's specific needs:

• Opt for Stable Vitamin C Forms: Look for serums with stable derivatives like Sodium Ascorbyl Phosphate, which offer longevity and gentleness.
• Concentration Matters: A 10% concentration of SAP is effective for most skin types, striking a balance between efficacy and gentleness.
• Additional Beneficial Ingredients: Ingredients like hyaluronic acid and allantoin enhance the serum's hydrating and soothing properties.
• Consider the Packaging: Opt for serums packaged in dark, air-tight containers to preserve the stability and potency of Vitamin C.

Finding the ideal Vitamin C serum may require experimentation with different formulations to identify the one that best aligns with your skincare goals and budget.